This Privacy Policy explains how The ETF Blueprint ("we", "us", "our") collects, uses, and protects your personal data when you visit this website or purchase our products. We are committed to handling your data responsibly and in compliance with the General Data Protection Regulation (GDPR).

Who we are The ETF Blueprint is an independent digital education brand producing resources for EU retail investors. You can contact us at hello@theetfblueprint.com

What data we collect and why

Email address, first and last name When you sign up to receive our free checklist or newsletter, we collect your email address, first and last name. We use this to deliver the content you requested and send you occasional educational emails. The legal basis for this processing is your consent, which you can withdraw at any time.

Purchase data When you purchase a product, your transaction is processed by Lemon Squeezy, our payment provider and merchant of record. We receive your email address to fulfil your order. Lemon Squeezy's own privacy policy governs the data they collect during checkout — we recommend reading it at lemonsqueezy.com

Website usage data Squarespace, our website platform, may collect anonymised usage data such as page views and browser type for analytics purposes. We do not use this data to identify individual visitors.

How we use your data We use your data only for the purposes stated above. We do not sell, rent, or share your personal data with third parties for marketing purposes. We do not use your data for automated decision-making or profiling.

Third-party services we use

• Lemon Squeezy - Payment processing and product delivery

• Kit (ConvertKit) - Email marketing and list management

• Squarespace - Website hosting and analytics

Each of these providers processes data under their own terms. We have chosen providers who meet GDPR standards.

Your rights under GDPR As an EU resident, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data ("right to be forgotten")

• Withdraw consent for email communications at any time

• Lodge a complaint with your national data protection authority

To exercise any of these rights, email us at hello@theetfblueprint.com and we will respond within 30 days.

Email communications Every marketing email we send includes an unsubscribe link. Clicking it will immediately remove you from our mailing list. Transactional emails related to a purchase (such as your download link and receipt) are sent by Lemon Squeezy and are not affected by unsubscribing from our newsletter.

Data retention We retain your email address and first name for as long as you remain subscribed to our list. If you unsubscribe, your data is deleted from our email platform within 30 days. Purchase records are retained by Lemon Squeezy in line with their legal obligations.

Cookies This website uses only the cookies set by Squarespace for basic site functionality and analytics. We do not use advertising cookies or third-party tracking pixels.

Changes to this policy We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of this website after any update constitutes acceptance of the revised policy.

Contact For any privacy-related questions, contact us at hello@theetfblueprint.com